DIGITAL DISPLAY

Be Visible Online Strategically

We will discuss display advertising in the context of retargeting later which is a powerful way to stay front and center in your visitors minds as they surf the web.

Another context for display ads is “affiliate marketing”. You can  target audiences and businesses that have natural synergies with your products or/and services. You can build strategic partners directly (if your business is more local) or use 3^rd party affiliate managed portals to expose your products and services to businesses looking for partners. Partners can be compensated on successfully capturing an email, a form submission request for information or on through revenue share post a revenue event.

EMAIL

Still, One of the Most Effective Tried & Tested Mediums for Building Sales

Email marketing remains one of the most efficient time tested B2B and B2C client acquisition mediums if done the right way which takes skill, finesse and patience. This is true in the context of initial B2B cold outreach which requires a great deal of finesse and thrice true in the context of opted-in B2B leads.

LOCAL MARKETING

There is no better marketing ROI for a local business

If you are a single or multi-location retailer, or multi-location office serving B2B or B2C markets, having a strong local marketing presence and digital marketing process will be one of your prized marketing assets. Developing unique assets for this purpose can result in a powerful local presence across multiple markets.

PAID MARKETING

Ready, Steady, Go!

Get ready for action! A paid marketing campaign is the perfect medium to start generating leads and clients in the immediate timeframe. The right blend of creative, ad-copy, funnels and nurture is all that are needed to spring campaigns into action. These do take time to prepare but this is the fastest timeline for generating qualified leads.

Whether you are B2B or B2C, the choice of Google, Linked-in, Facebook, Amazon and select niche channels provides you with deep targeted relevant reach.

REPUTATION MANAGEMENT

Your Reputation Sells You!

Your reputation is everything. You need to manage your digital reputation footprint proactively as it is fundamental to serving the lead conversion and client acquisition process. Embedding it across your marketing and content assets is vital for maximizing lead conversions, client acquisition and ROI. Ongoing client input and anonymous employee surveys and feedback are vital to this process.

Bad reviews while unavoidable at times need to be mitigated, managed and learnt from as needed, appearing as one off events in a sea of good reviews. Furthermore, some of your unhappiest clients can become your best advocates if you manage them the right way.

RETARGETING

Staying in front of Your Potential Clients is Critical for Maximizing Sales

It takes at least 7-10 meaningful points of contact with a potential new lead to begin the process of earnest engagement. Re-targeting provides the digital means to keep your brand and messaging in front of your website visitors long after they leave your website. In a zeitgeist where attention is easily fractured with exposure to an onslaught of marketing messaging, retargeting helps to re-capture the attention of prospects while they are still in the discovery process.

SEO

Stand Out Online

On par with the discovery of quantum mechanics and string theory, determining and maintaining the mix of elements to succeed with SEO is an alchemical science and art, one that can require significant investment, expert sense and some good (or Google) fortune.

Positioning in organic search depends on the successful development of a mix and mass of signals measured in relativity to your competitors that are swallowed by the Google machine and returned in the form of rankings on the internet.

Your content quality, mass, accurate optimization, traffic and back links from relevant industry websites to your website compared to those of your competitors weigh importantly in the ranking process along with another 80 or so lesser factors.

Long term, SEO can pay handsome dividends and ROI. What will it take to reach critical mass over and against your competitors and win prime positioning on the web requires a detailed assessment of your market. If you invest in SEO do so with the long game in mind. You may get some short term wins along the way but the real payoff is over the long term.

SOCIAL MEDIA

Sharing Great Information & Experiences is in the DNA of Human Beings. Utilize it!

Social media is a great medium for sharing stories or things you love with your network of friends and contacts. It’s also a great source for getting feedback on your brand and business. The effective use of social media from a business standpoint taps into these two primary attributes. It needs to be proactively managed and monitored as it can be a key connecting or dis-connecting point on the customer journey.

SMS/MMS

Quick, Instant, Addictive – Get Through To Your Audience

With the rise and dominance of mobile across the web, texting has become an increasingly significant means of messaging and reaching your opted-in audience. Brief creative communications are the on-ramp to gaining your audience’s attention, interest and further discovery. Don’t abuse it but use it for select promotions, event reminders and announcements.

A/B TESTING

The Mechanism for Continuous Improvement

A/B testing is the lifeblood for iterating, improving and optimizing ROI for every part of the client acquisition continuum. The web is the perfect medium for ongoing iterative testing and improvement.

BILLBOARDS, PRINT & DIGITAL MEDIA

Targeted Visibility and Repetition Builds Brand Awareness & Engagement

Building awareness and curiosity is one of the front-end purposes of marketing for stimulating the next meaningful action in the consumer journey. Print advertising on billboards, posters and the digital equivalent via mass public transit high traffic systems, high streets and so forth can serve this process.

DIRECT MAIL

A Vital Component for Reinforcing Market Awareness

In today’s complex multi-touch point and multi-device landscape, messaging across numerous platforms and devices is a necessity to effectively reach your audience and incentivize action. Direct mail has become an increasingly relevant part of that marketing mix. It is especially effective for building awareness of local businesses.

PRINT MEDIA

Keep Your Brand in front of Highly Targeted & Relevant Industry or Consumer Audiences

Print media ranging from specialty trade, consumer or news publications provide established continuity for brand interaction and a medium for driving traffic online.

RADIO/TV

Make A Creative Impression & Build Your Brand

While Radio and TV can be effective for local or niche businesses, these are typically the purview of national business brands. Local businesses can build greater local awareness but as with all advertising mediums consistency and repetition are key to reinforcing brand awareness.

AD COPY

Better Ad Copy can Improve Your Campaign ROI by a Factor of 2-10x

Good copy and ad design is worth its weight in gold. It can be the difference between a 2x and 10x ROI. We iterate and test across every part of the customer journey. However, iterating ad copy and ad design is one of the primary or key areas in which improvements in response and ROI are consistently achieved.

AD DESIGN

Good Design Along With Good Ad Copy WILL Improve Your ROI

Good design with respect to all your advertising assets reflects, complements and reinforces your brand messaging.

BRANDING

Consistent Messaging & Design Makes Your Brand Memorable

Your brand is far more than a design or set of fonts. It conveys your business values which need to be embedded across your entire digital and offline footprint, in each interaction with a client, potential client, Vendor and internally among employees. Your Brand is your reputation. Monitor, enhance and protect it.

CONTENT

Content is the Path to Discovery. It is 100% Strategic.

Producing quality content is the lifeblood of curating the customer journey and staying relevant. Quality content is expensive to produce which means every substantive content asset needs to have a clear purpose and placement in the context of the customer journey. It needs to be assessed from an SEO value standpoint as well and how your user searches online for what you provide.

LANDING PAGES

Integral to Building a Direct Path to Conversions & Lead Generation

Landing pages provide a controlled communications channel for engaging with potential clients at different stages of the customer journey along with inviting visitor to take specific next steps to carry the lead further along the customer acquisition journey.

UI, UEX

When You Make It Easy for Your Audience to Stay Engaged, they Reward You!

How your client interfaces with your website and digital footprint is critical to your success. The speed and ease with which users can navigate your website and find the information they are looking for are integral to building successful engagement and outcomes. While this sounds obvious, how many websites do you visit where this is not the case?

VIDEO

Use it Strategically, Make it HIGH Quality

We live in an age where the role of video is a critical part of the content mix. Producing high quality video content takes time, is expensive and requires finesse, experience and preparation. As a result, the purpose of any video content needs to be considered in the context of the customer journey and experience.

WEBSITE DESIGN

Take The Time To Get it Right & You Win

Your website should reflect your brand and be designed with the user experience and customer journey in mind. The web is 100% strategic. Your website needs to balance modern design, speed, the user experience, content, SEO and the marketing funnel(s) to engage leads along the client acquisition journey. Make sure all the components are thoroughly considered because it is far more efficient and cost-effective to get this right from the outset.

API SYSTEM INTEGRATIONS

Save Time & Money By Making Your Systems Seamless.

We live in a complex web eco system with a myriad of independent software tools that are mission critical to building an effective online marketing process.

API’s (Application program interfaces) allow systems to work in tandem up to a point that varies from system to system. Building a seamless interface using multiple software building blocks is a necessity today and requires substantive expertise and evaluation in the context of your business processes, growth and desired measurement and reporting objectives.

Every business is unique and it’s essential in our experience to build a marketing architecture and infrastructure that fits as closely as possible to the way you want to run your business and measure its progress while at the same time ensuring it can scale in the most cost effective and efficient manner.

APP DEVELOPMENT

If an APP will make life easier for the majority of Your Clients, Do It.

We can utilize existing technology platforms or build your App from scratch, depending on your unique business needs. Our process start with the app design, user experience, content through integrating the app with your digital marketing infrastructure. We only offer this service in tandem with other services.

WEB DEVELOPMENT

Seamless Integrated Marketing, Sales, Production & Business Systems Are Mission Critical Today

The web and technology are synonymous today. Web development is a necessity to accomplish various ends that cannot be accomplished with off the shelf solutions.

Building seamless integration across all your marketing, sales, production and fulfillment systems is critical to being informed in real-time, making rapid decisions and being responsive to clients, employees and all stakeholders.

ANALYTICS

Hard Data & Intelligence is Critical to Iteration and Improvement

Analytics covers every aspect of your business from sales to marketing to production. Marketing analytics cover every digital action and measure all the core events along the continuum of the client acquisition process. This data is invaluable to gaining visibility into your performance and iterating towards maximizing your ROI.

CRM

Your Customers and Interested Prospect Are the Lifeblood of Your Business

Your CRM (Customer Relationship Management System) is your central intelligence hub for lead nurture, development, client communications, segmentation and sales. It can be used for tracking all meaningful interactions of a lead or client with your website, communications and team. It should also ideally be able to track revenue events by contacts and by a company in aggregate and so on. It is the lifeblood of your sales, business development, marketing and customer support teams.

CRM’s vary in their functionality and ability to sync data with different marketing software and sales systems. It’s critical to ensure that your CRM can provide usable data for your sales, business development and marketing teams now and into the future. Changing CRM’s is complex, disruptive and typically involves loss of more complex data so it is better to avoid this, if you can.

CMS

If Your Business Relies on Generating a Lot of Content, You Need a System to Organize and Grant Access to it.

If your business requires significant content generation, then a content management system will be invaluable in helping you organize, re-purpose and track your content across multiple platforms as well as make it easy for your internal and external vendors to access.

AI (Artificial intelligence) is going to impact every arena of human existence including marketing. It cannot be ignored. We find the use of AI in marketing is particularly helpful – for more complex websites – in guiding a user quickly to the information they are searching for and in the advertising server process. Quick access to information is fundamental to the user experience and keeping the user engaged.

DATA VISUALISATION

Real-Time Analytics and Metrics Are Critical to Faster Decision Making & Being Responsive

Getting an accurate real-time overview of the key performance metrics driving your business is essential and invaluable to being able to adapt quickly and stay responsive. Coordinating and integrating multiple data sets, systems, locations and so forth is complex yet critical to shaping your business growth.

The marketing and sales software and systems architecture is mission critical to this process and integration of the latter are critical to arriving at a summary data visualization dashboard. Many marketing firms don’t think this through with their clients and end up with irreconcilable systems that require manual reconciliation building in time and expense. We advise that with the right systems, proper planning and foresight this can often be avoided.

SYSTEMS INTEGRATION

Systems Integration is Critical for Decision Making and Saving Time & Money

When no pre-built API integration exists to connect one or more of your marketing and business systems, it becomes essential to build your own integrations to fill the gaps, ensure comprehensive integration and real-time reporting dashboards.

When you have disparate systems housing different information and data, you have an organizational challenge that can consume hundreds of man hours.

BUSINESS DEVELOPMENT

Integral to Growth

Developing strategic alliances, channel partners and affiliates online and offline can – depending on your business model and in the right instance – be a sound strategic means for building market share. Each channel requires marketing support, collateral and web assets to enable an efficient and orderly management process.

Business development also involves looking at how your entire business is supporting your mission from a production, quality control, customer service, sales interaction and product development standpoint as well. As the above impact your marketing and brand, it’s critical to ensure all these variables are staying on track and meeting your brand values.

MARKETING DIRECTOR PART-TIME

The Efficient Cost Effective On-Ramp for Managing Your Marketing

At some point in your business development cycle, you will want to hand off the overview of the marketing function to a full-time hire or outsource the management of some or all marketing components to an agency. A skilled full time marketing director is a large expense. An agency can be a significant expense as well. Typically most businesses will eventually need both.

At Lead Infusion, we can provide you with an elegant hybrid solution. You can get a part-time marketing director at a fraction of the cost of a full-time hire who will oversee your marketing roadmap, build a team including any of your internal staff around fulfilling that roadmap and will work with you on reporting and consideration of new project needs. We function on the basis of the 80/20 Pareto rule. This not only makes your marketing team more efficient, it will save you significant time and financial resources that you can now put into client acquisition.

POSITIONING

Good Positioning Can Be The Difference Between Success & Failure

What makes your business unique in the market you serve and who is your ideal client? These are two of several key questions that require thought and analysis as they will shape your positioning in the market place.

Your positioning informs your strategic approach and plan which in turn impacts your entire marketing approach. It is a key part of your business foundation on which everything else is built. The more focused this is, the more efficient you will be able to grow and scale. Our in-depth process provides an objective perspective on your positioning.

STRATEGY

Critical to Momentum, the Wrong Strategy Can De-Rail Your Business Revenue Goals

Your positioning analysis and core business goals in addition to other key data inform your strategic plan and the requisite skills and expertise needed.

Your agreed upon marketing and sales metrics allow you to track progress against an agreed upon implementation roadmap. As an objective party, we can work with you to craft this.

The wrong strategic move(s) can set you back, build in time, give your opponent the advantage and de-rail your business revenue. It’s critical to adapt quickly and have the experience to mitigate any wrong moves.