Better Ad Copy can Improve Your Campaign ROI by a Factor of 2-10x
Good copy and ad design is worth its weight in gold. It can be the difference between a 2x and 10x ROI. We iterate and test across every part of the customer journey. However, iterating ad copy and ad design is one of the primary or key areas in which improvements in response and ROI are consistently achieved.
Good Design Along With Good Ad Copy WILL Improve Your ROI
Good design with respect to all your advertising assets reflects, complements and reinforces your brand messaging.
Consistent Messaging & Design Makes Your Brand Memorable
Your brand is far more than a design or set of fonts. It conveys your business values which need to be embedded across your entire digital and offline footprint, in each interaction with a client, potential client, Vendor and internally among employees. Your Brand is your reputation. Monitor, enhance and protect it.
Content is the Path to Discovery. It is 100% Strategic.
Producing quality content is the lifeblood of curating the customer journey and staying relevant. Quality content is expensive to produce which means every substantive content asset needs to have a clear purpose and placement in the context of the customer journey. It needs to be assessed from an SEO value standpoint as well and how your user searches online for what you provide.
Integral to Building a Direct Path to Conversions & Lead Generation
Landing pages provide a controlled communications channel for engaging with potential clients at different stages of the customer journey along with inviting visitor to take specific next steps to carry the lead further along the customer acquisition journey.
When You Make It Easy for Your Audience to Stay Engaged, they Reward You!
How your client interfaces with your website and digital footprint is critical to your success. The speed and ease with which users can navigate your website and find the information they are looking for are integral to building successful engagement and outcomes. While this sounds obvious, how many websites do you visit where this is not the case?
Use it Strategically, Make it HIGH Quality
We live in an age where the role of video is a critical part of the content mix. Producing high quality video content takes time, is expensive and requires finesse, experience and preparation. As a result, the purpose of any video content needs to be considered in the context of the customer journey and experience.
Take The Time To Get it Right & You Win
Your website should reflect your brand and be designed with the user experience and customer journey in mind. The web is 100% strategic. Your website needs to balance modern design, speed, the user experience, content, SEO and the marketing funnel(s) to engage leads along the client acquisition journey. Make sure all the components are thoroughly considered because it is far more efficient and cost-effective to get this right from the outset.