The discovery process begins with understanding your goals and past performance inclusive of your market footprint, competitors, systems and technology stack. Our objective is to develop a robust integrated marketing, systems and business development roadmap that can scale with your needs.

The discovery process informs your positioning, strategy and tactics. This leads to the development of a marketing implementation blueprint and roadmap. If you already have this in place, we can skip to discussing an implementation framework.

The marketing and sales plan is considered in-depth with you, amended as needed and finalized.

As soon as the marketing plan and roadmap have been approved, implementation begins.

Continuous testing builds in a process of continuous improvement and optimization across each meaningful part in the customer acquisition and post-acquisition continuum.

As we implement and report against the agreed upon roadmap we recommend gathering feedback among key stakeholders to ensure alignment of purpose and outcomes.