Our Process – Lead Infusion

All Aboard!

Discovery

The discovery process begins with understanding your goals, past performance, market, systems and technology stack. Our objective is to develop robust integrated marketing and business systems that scale with your needs.

Marketing Blueprint

The discovery process informs your positioning, strategy and tactics which allows for the development of a marketing implementation blueprint and a roadmap.

Review, Revise, Approve

The marketing and sales plan is considered in-depth with you, amended as needed and finalized.

Implement

As soon as the marketing plan and roadmap have been approved, implementation begins.

Iterate A/B

Continuous testing builds in a process of continuous improvement and optimization across each meaningful part in the customer acquisition and post-acquisition continuum.

Reporting + Feedback

As we implement and report against the agreed upon roadmap we recommend gathering feedback among key stakeholders to ensure alignment of purpose and outcomes.

Our process is systematic, methodical and creative. When you ask us to join your team, this is how we roll!

To chart a road into the future, we need to understand your objectives, past performance, market footprint and key success metrics. You can expect a 6 step process that repeats and builds a cycle of continuous improvement. If you already have a marketing plan, we can skip this step and go straight into considering the implementation framework.