Posted on August 26, 2019
marketing

Your “Brand” positioning and messaging may sound good or interesting on the surface but how deeply does it connect with your prospects, clients, employees, management and other stakeholders? Your “brand messaging” defines you in the most succinct manner and informs all your stakeholders about “what you stand for”. It is integrally tied to your reputation. How does your business “live up to” it’s Brand in the minds of all your stakeholders? Why Care? Why does it matter and why should you...

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Posted on August 26, 2019
marketing

Few things are simple in life and paid marketing is no exception. On the one hand, this medium provides you with instant reach to a targeted audience and yet to target, position, capture, nurture and cultivate a prospects interest in your company requires a high level of complex steps from creative ad copy, content and personal interaction, that all need to be done well. Turning on paid marketing and driving it to your website homepage before you have charted a...

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