TRUTH IN BRANDING

Your “Brand” positioning and messaging may sound good or interesting on the surface but how deeply does it connect with your prospects, clients, employees, management and other stakeholders? Your “brand messaging” defines you in the most succinct manner and informs all your stakeholders about “what you stand for”. It is integrally tied to your reputation. How does your business “live up to” it’s Brand in the minds of all your stakeholders? Why Care? Why does it matter and why should you...